iRun Social Media Studio


Joseph Tame shows off the “World’s Most Advanced Mobile Social Media Studio” – the iRun – a device he will be wearing as he runs in the 2011 Tokyo Marathon:



The iRun features four iPhones on rotatable mounts, an iPad, and Android handset, three mobile Wi Fi routers, a four-in-one atmospheric monitor and a heart monitor – all to record his route round the 26-mile circuit.

A post on Tame’s website states: ‘This technology will allow me to broadcast live video on two cameras (using either skype or FaceTime to a local studio for re-broadcast), send live location/pace/heart rate data via Runkeeperon the iPhone, transmit temperature, COx/humidity/noise levels via a custom-made Android app – and do all of this while looking incredibly cool.’

Tame has admitted some of the features, such as the ‘wind turbine’, really a children’s fan, and ‘satellite dish’ on his helmet, actually a plastic bird-feeding dish, are just for decoration, but the rest of the equipment on the iRun is being used to good effect.

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